Social media management appears to be simple when we see the outer layer. But it is a layered process in which there are many things included and it can’t be done in the same way every time. Manana innovation being the Best SEO Company in Gurgaon can be your best SEO partner as we have the best of best strategies to deal with the audience.
Only creating and managing the good posts on your social handle is not enough in this generation. It should reach up to maximum people so that your service gets more and more customers. So, boosting your posts through various ways can be done. Boosting is a term for putting advertising dollars behind your posts on various platforms of social media so they can reach more people and can influence more audience and which should ultimately lead to increased followers and engagement for you.
This is necessary because of the organic reach, if you don’t advertise your business then the number of people who see your posts without advertising is too low. In fact, in manana’s observation and according to HootSuite, on Facebook, the average reach of organic posts hovers around 5-6%. It simply means that roughly 1 in every 19 fans sees the pages not promoting content.
Social media advertising is the combination of many layers. You can say it’s an act of paying social media channels to reach your target audience in order to promote your service or product. PPC, also known as Pay-Per-Click advertising. On the other hand, Search Engine Marketing is the act of paying to search engines like Google to show up for relevant search terms. As the audience will enter the keywords according to their need, if your service relates to it and you have paid search engines then you will show up first to the audience.
Now, what makes social media advertising and PPC advertising so attractive and effective. You need a good SEO partner for keyword optimization and content creation like manana innovation which is the Best SEO Company in Gurgaon. You can contact manana for not only SEO but also for keyword phrase targeting for PPC advertising, and interest and behaviour targeting for social media advertising.
Next thing that you can try is funnel advertising. Now, imagine you have a three-part funnel. The first part is the topmost part of the funnel. This includes the set of audience which are new and who have not heard of your brand. Your goal is to introduce the problem and solution to them. The second is the middle part of the funnel. This includes the set of people who have engaged with your brand in some fashion but haven’t purchased or shown a high level of purchase intent.
Your goal for the middle of the funnel is to get these users to the site by focusing on benefit and desire through education. For the bottom of funnel people, your goal is to answer questions and objections to move users to purchase. These are the people who are your inner circle. The trusted ones that believe that your service makes the difference.
Focussing on the different kinds of audience, creating the content for them and letting them know about you in the best positive way, is the final goal of manana innovation, SEO Company in Gurgaon. For more information, visit the site given below.
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